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Business Development Manager Europe

--Kenya--

Key Responsibilities:

1. Strategic Business Development & Market Analysis:

  • Regional Market Analysis: Conduct in-depth market research and analysis of the European air cargo landscape, identifying trends, opportunities, and competitive threats.
  • Strategic Planning: Develop and implement strategic business plans to achieve revenue targets and expand market presence in key European markets.
  • Target Market Identification: Identify and prioritize target customer segments, including freight forwarders, shippers, and industry verticals.
  • Competitive Analysis: Monitor competitor activities and develop strategies to maintain a competitive edge.
  • New Market Entry: Evaluate and recommend new market entry strategies for expansion within Europe.

2. Sales & Customer Relationship Management:

  • Sales Pipeline Development: Build and maintain a robust sales pipeline, actively pursuing new business opportunities.
  • Key Account Management: Develop and manage relationships with key accounts, ensuring customer satisfaction and retention.
  • Sales Presentations & Proposals: Prepare and deliver compelling sales presentations and proposals to potential and existing clients.
  • Negotiation & Contract Management: Negotiate pricing and contracts with clients, ensuring profitability and compliance.
  • Customer Relationship Building: Cultivate strong relationships with industry stakeholders, including airlines, ground handlers, and regulatory bodies.
  • Sales Target Achievement: Meet or exceed agreed-upon sales targets and revenue goals.

3. Product Development & Consolidation Services:

  • Consolidation Services Optimization: Develop and optimize air cargo consolidation services to improve efficiency and reduce costs.
  • Product Development: Identify and develop new air cargo products and services to meet evolving customer needs.
  • Product Positioning: Define and communicate the value proposition of the company's air cargo products and services.
  • Vendor Management: Negotiate and manage relationships with airlines and other service providers.
  • Operational Collaboration: Work closely with operations teams to ensure smooth and efficient execution of air cargo shipments.

4. Marketing & Brand Awareness:

  • Marketing Strategy Development: Develop and implement marketing strategies to promote the company's air cargo services in Europe.
  • Digital Marketing: Utilize digital marketing channels, including social media, email marketing, and online advertising, to generate leads and build brand awareness.
  • Trade Shows & Events: Participate in industry trade shows and events to network and generate leads.
  • Marketing Collateral Development: Develop marketing collateral, including brochures, presentations, and website content.
  • Public Relations: Manage public relations activities to enhance the company's reputation and visibility.
  • Market Research & Feedback: Gather and analyze customer feedback and market research data to inform marketing strategies.

5. Reporting & Performance Management:

  • Sales Reporting: Prepare and submit regular sales reports, providing insights into sales performance and market trends.
  • Performance Tracking: Track and analyze key performance indicators (KPIs) to measure the effectiveness of business development activities.
  • Budget Management: Manage the sales and marketing budget for the European region.
  • Forecasting: Create accurate sales forecasts to support business planning.
  • Reporting to Senior Management: Present regular updates and reports to senior management on business development activities and results.

Key Performance Indicators (KPIs):

  • Revenue growth
  • Market share growth
  • Number of new clients acquired
  • Customer retention rate
  • Sales pipeline growth
  • Profitability of air cargo services
  • Effectiveness of marketing campaigns

Required Skills & Qualifications:

  • Bachelor's degree in Business Administration, Logistics, or a related field.
  • Proven track record of success in business development and sales within the air cargo industry, particularly in Europe.
  • IATA and Regulatory Compliance
  • Strong understanding of air cargo operations, consolidation services, and product development.
  • Excellent sales and negotiation skills.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to work independently and as part of a team.
  • Fluency in English, Dutch, French and German language is highly desirable.
  • Extensive knowledge of the European air cargo market and regulatory environment.
  • Proficiency in CRM software and Microsoft Office Suite.

 

Customer Relationship
Personal Evolution
Autonomy
Administrative Work
Technical Expertise